Of these only
12% women
use napkins

23% Girls
drop out of school
on reaching puberty

70% Women
cannot afford sanitary
napkins due to high cost

The hard reality of Menstrual Hygiene

The Indian Challenge

Our Story

WOW aims to educate and empower the world’s largest population with heightened vulnerabilities of menstrual hygiene and management with a strong grass root revolution against the taboo engulfed with low awareness and lack of facilities.

WOW believes that adolescence is an opportunity to instill information on hygiene management and boost confidence to empower the girl child. This would directly impact the 23% girls forced to abandon education on the onset of menstruation cycle. It seeks to augment facilities of water, soap, adequate toilets and disposal facilities for more privacy and easy usage in 1.37 million government schools. More importantly, counseling on the cause and effects so that a more aware girl child could easily fight absenteeism and poor performance in school that is found to build negativity in completing studies.

Our Donor Partners

Our Associate Partners

We Celebrate Feminity


Number of
Girls/Women Reached


Number of
Pads Distributed


Number of
Education Sessions Held