From Hushed Whispers
to Empowered voices
We’re rewriting
the narrative off
Menstrual Hygiene

We direct our unwavering focus towards the marginalised, reaching out to those whose voices often go unheard.

Our Strategy

Amidst India’s strides of progress, the persistence of menstrual challenges for women underscores a crucial need for continued efforts to empower women and eradicate taboos. It is crucial to bridge this gap, to establish a truly inclusive and evolved society.

From challenging existing societal taboos and organising awareness programs to distributing menstrual hygiene kits and augmenting sanitation and disposal facilities – we at WOW aim to tackle this challenge holistically and empathetically.

We’re inspiring a new era where menstruation isn’t a hindrance but A catalyst for women’s growth 

Educating young adolescent girls in rural landscapes to Reduce school dropouts on the onset of menstruation

UNICEF REPORT
STATES THAT

adolescent girls have no knowledge of menstruation until they get it themselves.

We educate young adolescents on hygiene management which boosts confidence and
EMPOWERS THE GIRL CHILD

This would directly impact the

GIRLS

forced to abandon education on the onset of menstruation cycle.

Empowering women labouring on factory floors and offices to increase the number of working days

DUE TO SOCIAL STIGMA, WORKING WOMEN MISS

DAYS

of employment per year. Most women remain at home during menstruation due to discomfort, and consequences of unhygienic means to address menstrual flow

Introducing WOW kits to working women has increased the number of working days by at least

DAYS

Wow is not only enhancing the physical well-being of these working women but also nurturing a sense of dignity and resilience, fostering a brighter and more empowered future for them.

DUE TO SOCIAL STIGMA, WORKING WOMEN MISS

DAYS

of employment per year. Most women remain at home during menstruation due to discomfort, and consequences of unhygienic means to address menstrual flow

Introducing WOW kits to working women has increased the number of working days by at least

DAYS

Wow is not only enhancing the physical well-being of these working women but also nurturing a sense of dignity and resilience, fostering a brighter and more empowered future for them.

Enlightening & educating rural women out of ignorance To prevent pain, disease & death

IN INDIA, CLOTH IS STILL USED DURING MENSTRUATION BY

WOMEN

The use of such unhygienic menstrual management methods for a long time can lead to serious health consequences.

Wow educates women on menstruation management by organising awareness programmes

SESSIONS

have been held by WOW so far to educate women on various solutions of menstruation management, nutrition, physical health through yoga and mental wellness providing a wholesome package.

Enlightening & educating rural women out of ignorance To prevent pain, disease & death

At WOW, we’re trying establish a truly inclusive and evolved society by spreading awareness about menstruation and creating an inclusive dialogue not just with women and girls but men and boys as well, we transform them into partners who uplift women’s dignity, bolster confidence, and contribute to a society where women can thrive without hindrance.

When men understand the intricacies of menstruation, they participate in building a world where women’s well-being is prioritized, erasing the barriers that have long held them back from achieving their full potential.

Our 5-Point
Menstruation Liberation Plan